An ad copy is incomplete till you call for an action from the reader!
I’ve read many ads that are infected with A.I.D.S!
Yes! A.I.D.S.
The deadly disease! These are ads that have:
Captured my ATTENTION
Induced my INTEREST
Created, in me, a DESIRE
And it just STOP!
Always assume your readers to be an "idiot" .. who wants to led on.
Here [...]
Despite what many Internet marketing Gurus and copywriters may say .. here is an article that will contradict traditional wisdom and convention.
The economy, unemployment, companies folding, people losing their homes–2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, [...]
Enough have been said about "Headlines" in my past contributions. Let’s talk about "Bullets"
Every bullet MUST contain a benefit. Always answer the question for your reader: "what’s in it for me?"
Tip 1:
Add numbers when ever possible. Numbers give certainty and reassurance to the reader!
Here is really a classic example (Quoted by my Professor, Dr Sommerville):
An [...]
SPAM!
This will be the 1st word that comes to the minds of many! Well I hate SPAM and I will degrade myself so low as to do that!
Let’s deal with a few things here
So is sending unsolicited emails legal?
Well it depends. .. .. It depends on
How you do it
What are you selling
Your country’s law
The recipient’s [...]
The 6 Rules to a Good Headline!
Rule #1.
Your headline must appeal to your readers self interest. Tune in to everybody’s favorite radio station “W.I.I.F.M.” which stands for “What’s In It For Me?”
Your headline must answer this critical question.
And it’s not just your headline! In fact, every part of your writing has to reader-focused. No [...]
Let’s be honest:
We have TOO MUCH information to process daily every second
It is tough to attract readership if what you write bores them.
Worst! IF you have written a wonderful story only to have it left unread due to a lousy headline!!
Let me start by sharing what is a great headline and in further tips, we [...]
