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Here’s a short and good guide (courtesy of  http://www.GoogleAmbush.com) to detect the failures in affiliate ads .. take a quick look and review to see if you may have any breakdowns in any of the areas:

You’ve probably heard stories about people making massive money with Google ads.

The stories get a little wild.

You hear about people without a website (without any real business at all) just slapping up an AdWords ad to promote an affiliate product, and then sitting back while the cash rolls in.

We’re not saying it doesn’t happen. It’s happened to us before.

See our story here:

>> http://www.GoogleAmbush.com

But if you dig beneath the surface, you find a black lie in there.

The lie is that it doesn’t take any skill, research or smarts to be successful when you advertise on Google.

That’s one hundred percent wrong, and it’s the reason so many people lose huge amounts of money with AdWords and other advertising platforms.

If you think you can slap up and ad and get rich, you’re thinking with what’s called the lottery mentality.

Sure, somebody has to win the lottery, but your individual odds are something like one hundred million to one for the big jackpot. You have a MUCH greater chance of drowning in your own bathtub (those lifetime odds are something like 350,000 to one).

Maybe you thought that way and lost a ton of money on advertising. Maybe that turned you off to the whole thing, because you didn’t want to get burned twice. We understand completely.

But using advertising as an affiliate marketer IS one of the fastest ways to replace the income from your day job. The success stories are all over the place. What gets lost in all of that talk, though, is why novices tend to do so poorly. Let’s fix that.

Affiliate ads crash and burn for four reasons:

1) The market isn’t good enough

2) The ads can’t compete

3) The affiliate landing page doesn’t convert

4) The product sales page doesn’t convert

It’s always one of those four things.

Think about it. If you try to sell snow to Canadians, are you likely to sell any? Probably not. It doesn’t matter how good your ads are.

And even if you’ve got a good market, if nobody sees your ads because other ads drown them out, you’ll save a ton on advertising costs, but you won’t get any visitors either!

But let’s say you actually have a good ad in a good market, and that you send visitors to a product review page to warm them up.

If your landing page doesn’t get them to click through to the affiliate product sales page, you’ll lose massive money. Your clicks won’t convert to sales.

Even if your landing page does the job and gets people through to the sales page, if it doesn’t close the deal, you’ll lose money there too. Conversion is what counts.

Do you see how it can break down at each point? It’s ALWAYS one of those points that causes the problem.

The real issue, though, is that it’s hard to get that stuff right, especially if you’re new to the game.

It takes a lot of effort even to set it all up, much less get it pouring cash into your coffers. Even if you have some experience, it’s easy to overlook something when setting things up can get so complicated.

We encountered the same problem. It cost us literally tens of thousands of dollars before we figured out how to fix it.
 

 Article by the guys at Google Hijack