10 Short ways to Call for Action!
An ad copy is incomplete till you call for an action from the reader!
I’ve read many ads that are infected with A.I.D.S!
Yes! A.I.D.S.
The deadly disease! These are ads that have:
- Captured my ATTENTION
- Induced my INTEREST
- Created, in me, a DESIRE
- And it just STOP!
Always assume your readers to be an "idiot" .. who wants to led on.
Here are 10 useful ways to call for action at the end of your Ad.
You can end your ad:
- by telling people what will happen if they buy your product. Use your most powerful benefit as the example.
- by telling people what will happen if they don’t buy your product. Use a problem that they won’t be able to solve without it.
- with a question they will always say yes too. They then will be used to saying yes when you ask them to order.
- with a short review of your whole ad. Repeat all the major benefits and features they will receive.
- with a deadline. Tell them it’s a limited time offer and they need to order by a specific date.
- with a powerful guarantee. Give them a lifetime or triple your money back guarantee.
- with a testimonial. Use one or two of your customers’ testimonials that is believable and includes specific results.
- with a free bonus. When you give them a free bonus it increases the product’s perceived value.
- with a discounted price. Just list your regular price and then offer a discounted price off the order right now.
- with a free sample or trial of your product. If your ad didn’t attract them to buy, maybe a free sample or trial would.
