Your Ad Here

Posts Tagged ‘Copywriting’

(Video) Scott Wilson :: Ads That Sell

Here’s an consise video that dissects the different elements of good ads. Or more appropriately, I should say, PROFITABLE ads!

Hi Edmund,
Scott Wilson here, hey today I wanted to share another video  with you. It’s the 4th in a series that I’ve created especially for you because I really want to help you make more money from [...]

10 Short ways to Call for Action!

An ad copy is incomplete till you call for an action from the reader!
I’ve read many ads that are infected with A.I.D.S!
Yes! A.I.D.S.
The deadly disease! These are ads that have:

Captured my ATTENTION
Induced my INTEREST
Created, in me, a DESIRE
And it just STOP!

Always assume your readers to be an "idiot" .. who wants to led on.
Here [...]

Your Lights Are On - Are You Home?

Here’s an interesting wake up call by Trevor Crook! We often talked about Autopilot ways of profiting from the internet .. but have we given away all that’s of value to some automation scripts and have become too lazy to seek excellency in work?
Read on ::

Most people when they go out in the evening will leave [...]

Interview with Brett McFall!

 
 

"How To Sell High Priced Products On The Internet And Make 4 Times The Profit For 1/4 Of The Effort"

[...]

10 Advertising Words to Avoid in 2009

Despite what many Internet marketing Gurus and copywriters may say .. here is an article that will contradict traditional wisdom and convention.

The economy, unemployment, companies folding, people losing their homes–2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, [...]

Alert! The Proximus Salvationist!

Here’s a wonderful story told through the words of Britain’s Best Copy Writer, Alan Forrest Smith.
(http://www.orangebeetle.com)
 
 

Everybody wants to be saved.

Saved from the tax man.

Saved from your landlord.

Saved from credit cards.

Saved from their jobs.

Saved from life itself.

The bad news is … you are going to die at some point, we all are. [...]

The importance of Site Stats!

Was reading thru X10Hosting Forum and I saw this post

Also, when you say "counter" do you actually mean a little box that displays a number at the bottom of the page? Those serve no purpose other than maybe bragging rights. Really that is giving them more credit than they deserve.

I agree tat many counters have [...]

Copywriting Tip #3: Shoot the bullets!

Enough have been said about "Headlines" in my past contributions. Let’s talk about "Bullets"
Every bullet MUST contain a benefit. Always answer the question for your reader:  "what’s in it for me?"
Tip 1:
Add numbers when ever possible. Numbers give certainty and reassurance to the reader!
Here is really a classic example (Quoted by my Professor, Dr Sommerville):

An [...]

Copywriting Tips #2 - “6 Rules to a Good Headline”

The 6 Rules to a Good Headline!
Rule #1.
Your headline must appeal to your readers self interest. Tune in to everybody’s favorite radio station “W.I.I.F.M.” which stands for “What’s In It For Me?”
Your headline must answer this critical question.
And it’s not just your headline! In fact, every part of your writing has to reader-focused. No [...]

Copywriting Tips #1

 Let’s be honest:
We have TOO MUCH information to process daily every second
It is tough to attract readership if what you write bores them.
Worst! IF you have written a wonderful story only to have it left unread due to a lousy headline!!
Let me start by sharing what is a great headline and in further tips, we [...]